DATA ASSET

Overturn rates by insurer

Which health insurers deny the most claims — and how often those denials get reversed when patients push back. Numbers below are verified against KFF's analysis of the CMS Transparency in Coverage dataset.

Headline numbers

Across HealthCare.gov Marketplace plans in 2023, insurers denied about 19% of in-network claims. Fewer than 1% of denials were appealed. When patients did appeal, roughly 44% of those denials were overturned in the patient's favor.

The takeaway is uncomfortable but useful: appeals work, and most people simply never file one. The table below shows how the six largest US health insurers compare on denial volume and outcomes.

Overturn rate table

Parent insurerIn-network denial rateClaims denied (2023)Overturn rate on appealSource
UnitedHealth Group33%4,670,649~44%2023 • KFF / CMS
CVS Health (Aetna)22%6,796,838~44%2023 • KFF / CMS
The Cigna Group21%3,777,467~44%2023 • KFF / CMS
Elevance Health (Anthem)15%1,453,736~44%2023 • KFF / CMS
Kaiser Permanente7%2023 • KFF / CMS
Humana2023 • KFF / CMS

Verified 2026-06-16. Overturn rate reflects the ~44% federal-HHS aggregate reported by CMS CCIIO where a parent-level figure is not published. Kaiser and Humana are footnoted because they do not report ACA Marketplace data on the same basis (Kaiser sells on state exchanges; Humana exited the Marketplace in 2018).

How to read this data

Denial rate is the share of in-network claims the insurer denied in 2023. It includes both minor administrative denials and full clinical denials. A 22% denial rate does not mean 22% of members were harmed — it means one in five submitted claim lines came back with a "denied" code.

Overturn rate on appeal reports what happens once a patient formally challenges the denial. At the federal-HHS aggregate level, insurers reverse themselves roughly 44% of the time on internal appeal. In California — where the state Department of Managed Health Care publishes IMR outcomes — the external overturn rate is closer to 68%.

Why appealing works

Most denials are generated by automated logic (medical policy engines, prior-authorization rulesets, matching against MCG or InterQual). Human clinical review only happens on appeal. That structural gap is why appeals overturn so many denials: the case gets its first real medical look after the patient pushes back.

  • Under 29 CFR 2560.503-1, ERISA plans must give members at least 180 days to appeal.
  • Under 45 CFR 147.136, Marketplace plans must offer external review within at least 4 months of the final internal denial.
  • External review overturn rates run 44%–80% depending on the state.

For step-by-step guidance, see the appeal pillar and the external review outcomes by state.

Methodology

Denial rates and claim counts are drawn from KFF's analysis of the CMS Transparency in Coverage Public Use Files (PUF) for plan year 2023 (published January 27, 2025; updated March 24, 2026). Overturn rates use the CMS CCIIO federal-HHS aggregate (2022) where a parent-level figure is not disclosed. Kaiser figures are cross-referenced against Covered California's public denial-rate summary. Humana is included for completeness only; the company exited the Individual Marketplace in 2018 and no comparable Marketplace figure exists.

Numbers are re-verified quarterly. If KFF or CMS publishes a newer parent-level figure, this page is updated and the "verified" date at the top of the table changes.

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Primary source: KFF, ACA Marketplace claims denials 2023. Verified 2026-06-16.

Not legal or medical advice. This page is a self-help resource. You make your own decisions. Strip personal identifiers (name, date of birth, address, member ID) from any document before uploading or sharing. The information here summarizes commonly-published payer policies and federal rules; confirm against your specific plan document and the current denial letter before acting.